Pressroom

Event Information:

  • Tue
    11
    Jan
    2011

    LeadFormix Launches Visitor Intent-Driven WorkFlow and Labeling

    LeadFormix, a provider of next-generation marketing automation solutions which help align Marketing and Sales teams in B2B organizations, launched two new features: the LeadFormix Workflow and the LeadFormix Labels for the users of its marketing automation platform.

    “At LeadFormix, we believe, precise qualification and management of Leads is crucial to successful sales closure and hence we continuously strive to come up with features which make the process of Lead qualification and management more accurate and intuitive. Both the Workflow and the Labeling features being launched by LeadFormix today are based on our patent pending, Intent Inference Technology, and promise a more enhanced user experience,” said Srihari Kumar, CEO, LeadFormix.

    LeadFormix’s Workflow targets campaign emails based on visitor intent, making planning and management of email campaigns easier and more effective.

    The LeadFormix Workflow initiates email campaigns based on a trigger that is setup by the user. Users can use any one of several triggers, for instance, an email campaign can be initiated when a visitor to the website fills out a form, when the prospect reaches a particular lead score, or when the visitor opts to obtain specified information. Following the trigger, the visitor receives a personalized email (personalized by the Workflow user depending on the type of trigger) and clicks on a link provided in this personalized email and comes back to the website. The Workflow user can get more information on the visitor, his contact information and his intent. Making it easier for the Workflow user to track and observe the behavior of the visitor thereafter. This enables a deeper level of qualification for each sales prospect.