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Pressroom

  • Mon
    16
    Feb
    2015

    By Bio-IT World Staff

    February 16, 2015 | Maverix Biomics signed a strategic agreement with Elsevier this morning at CHI’s  Molecular Medicine Tri-Conference in San Francisco. The Maverix Analytic Platform will complement Elsevier’s Pathway Studio sample-to-insight workflow and incorporate biological data from Elsevier’s biology journals by providing easy, push-button data analysis. Financial terms of the agreement were not disclosed.

    The integrated solution will start with raw NGS data and produce genome alignment, quality metrics, variant and expression analysis, and the ability to analyze and visualize disease mechanisms derived from published scientific data.

    “This collaboration gives more value to our customers—not only can they use the two great tools our companies produce, but they can now save time by seamlessly using them together. This reduces their workload, reduces complexity and increases accuracy of their analysis,” said Jaqui Hodgkinson, VP Product Development of Elsevier Life Sciences Solutions, in the announcement.

    http://www.bio-itworld.com/els/2015/2/16/maverix-biomics-elsevier-sign-ngs-data-interpretation.html

  • Thu
    05
    Feb
    2015

    Glassbeam, Inc.                    

    Glassbeam and ThingWorx Partner to Bring Advanced Analytics to the Internet of Things

     

    Glassbeam's Leading IoT Analytics Platform Will Integrate With the ThingWorx® IoT Platform to Collect and Analyze Data

    SANTA CLARA, CA--(Marketwired - Feb 5, 2015) -  Glassbeam, Inc., the machine data analytics company, today announced it has joined the PTC ThingWorx partner ecosystem as a ThingWorx Ready™ partner. As a ThingWorx Ready partner, Glassbeam will be integrated seamlessly with ThingWorx to deliver a comprehensive, advanced analytics platform, which will be available in the ThingWorx Marketplace.

    ThingWorx, the leading rapid application development platform for the Internet of Things (IoT), is the first platform designed to build and run the applications of the connected world. ThingWorx reduces the time, cost and risk required to build innovative applications for smart, connected products. With Glassbeam as a partner, ThingWorx customers will be able access a proven IoT analytics platform with advanced machine learning and real-time analytics right out of the box.

    ThingWorx Ready certification means that Glassbeam will be capable of directly ingesting and analyzing data collected and stored inside the ThingWorx platform. Customers will benefit from an integrated, complementary and cloud-based analytics platform designed specifically for complex, multi-structured machine data and IoT.

    Glassbeam's patent-pending, cloud-based technology enables customers to reduce costs, increase revenues, accelerate product time to market, and improve customer satisfaction and retention. Glassbeam customers and partners include Fortune 500 companies and enterprises across a variety of markets including storage, wireless, networking and medical devices.

    Supporting Quotes "The partnering of ThingWorx and Glassbeam represents the inevitable ecosystem forming around IoT and the importance of analytics in this new world of machines. ThingWorx is the platform leader in IoT, and the integrations with its application platform will certainly be one of the more interesting spaces to watch. Partnering with Glassbeam and the ThingWorx Ready certification is good news for ThingWorx customers and anyone looking for proven analytics for IoT."         - Glenn Almendinger, president, Harbor Research

    "Customers need the ability to derive new intelligence from data, and we're busy building out our certified partner marketplace to meet that need. We're pleased to welcome Glassbeam as an early-certified partner delivering on next-generation analytics. Now customers can analyze their data directly in the Glassbeam platform, a powerful and complementary offering to ThingWorx."         - Dave Westrom, senior vice president of business development, ThingWorx

    "We continue to expand our relationships to strengthen Glassbeam's position and reach in IoT. We're seeing a customer shift toward wanting to view rich analytics data in conjunction with adjacent applications. Now with ThingWorx, we deliver new analytics capabilities, better intelligence and a more holistic solution for IoT. The certification is recognition of the market need, not only for analyzing data collected inside ThingWorx, but also for a truly comprehensive IoT analytics platform."         - Puneet Pandit, CEO and co-founder, Glassbeam, Inc.

    Tweet This: .@ThingWorx and @Glassbeam partner to bring advanced analytics to #IoT

    About Glassbeam Glassbeam is the machine data analytics company. Bringing structure and meaning to data from any connected device, Glassbeam provides actionable intelligence around the Internet of Things. Glassbeam's next generation cloud-based analytics platform is designed to organize and analyze multi-structured data, delivering powerful product and customer intelligence for companies including IBM, HDS, Aruba Networks and Meru Networks. For more information, visit www.glassbeam.com.

    ThingWorx Ready™ Partner Program ThingWorx™ Partners provide a wide variety of products throughout the entire IoT value chain -- from software systems and cloud platforms to smart sensors, devices, gateways and machines that make the connected world a reality. The ThingWorx Ready Partner Program allows hardware and software companies to pre-integrate their product with the ThingWorx rapid application development platform, greatly simplifying the creation and deployment of IoT solutions. These companies provide a wide variety of products throughout the entire connected world value chain -- from software systems and cloud platforms to smart sensors, devices, gateways and machines. Becoming ThingWorx Ready reduces the cost and risk of Internet of Things deployments for end customers, helping accelerate the growth of the overall space.

    ThingWorx, ThingWorx Ready and PTC are trademarks or registered trademarks of PTC Inc. or its subsidiaries in the United States and other countries.

    http://www.marketwired.com/press-release/glassbeam-thingworx-partner-bring-advanced-analytics-internet-things-1989258.htm

     Contact Information

    • Media Contact Danielle Salvato-Earl Kulesa Faul for Glassbeam, Inc. (650) 922-7287(650) 922-7287 Email Contact

  • Wed
    28
    Jan
    2015

    By JOHN GROSSMANN

                          
     

                    

    Jason Smylie, chief marketing officer of Capriotti’s, a 106-store chain of sandwich shops in 16 states that is planning to introduce an app-based loyalty program.  Credit Isaac Brekken for The New York Times                    
     

                                    

    Nearly as long as there have been coffee shops and carwashes, all manner of businesses have handed out buy-10-get-one-free punch cards and hoped to reap the rewards of this simplest of loyalty marketing campaigns. But a new day is dawning.

    Smartphones and loyalty apps have begun offering small businesses enhanced program features and automated administration capabilities once affordable only to large companies like airlines and hotel chains. These capabilities also offer the equivalent of a real-world psychology lab for easily evaluating the effects of offerings and incentives on customer loyalty. 

    “All organisms, in different ways, are drawn to goals,” said Oleg Urminsky, who teaches marketing research at the University of Chicago Booth School of Business. “The closer we are to achieving our goals, the more motivated we are to keep doing something. As mice on a runway get closer to a food pellet, they run faster.” Similarly, he said, “as people get closer to having a completed card, the time between visits gets smaller.”

    Photo    
     

                    

    The Capriotti's Sandwich Shop app: “You’re not only rewarding the customers who are coming more frequently, you’re also giving people an incentive to show up,” said Mr. Smylie.                         Credit            Isaac Brekken for The New York Times                    

    Studies have also shown the psychological benefit of preloading a frequent buyer card with a couple of punches to make the dangled reward appear closer. A carwash that started one set of customers with a buy-eight-get-one-free card and a second set of customers with a 10-wash card already punched twice, found a few months later that nearly twice as many people (34 percent) given the illusion of a head start toward the same goal had redeemed the card as people (19 percent) who had to earn their first punch. Two researchers, Joseph Nunes and Xavier Drèze, have called this the endowed progress effect.

    Though useful, punch cards have shortcomings. For one thing, they’re no good if left behind on the refrigerator or misplaced. Do some cashiers triple-punch the cards of friends? Sure. Moreover, the motivating effects tend to fade, said Dylan Bolden, a partner at the Boston Consulting Group and co-author of a study last year called “Leveraging the Loyalty Margin: Rewards Programs That Work.”

    “If that’s the only thing you do, the punch card becomes more of a price promotion than a loyalty program,” Mr. Bolden said. In essence, the punch card is primitive compared with dynamic, app-powered loyalty programs.

    Capriotti’s, a 106-store chain of sandwich shops in 16 states, expects to introduce an app-based loyalty program early this year that its chief marketing officer, Jason Smylie, says will enable shop owners to enrich and fine-tune a prior punch card rewards program. “In addition to buy-10-get-the-11th free, we’ll have a points-based program where customers earn points and status per dollar spent,” said Mr. Smylie, explaining that rewards will rise with increasing status and core customers “will also get surprise and delight offers.”

    The software, developed by the company Punchh, will enable Capriotti’s to award a free drink or a dessert — as an unexpected reward at the cash register — to highly valued customers on perhaps 20 percent of their visits. “You’re not only rewarding the customers who are coming more frequently, you’re also giving people an incentive to show up,” he said. “I can come in and potentially get something for free. That’s awesome.”

    And effective. Psychologists have a name for this kind of reward — random intermittent reinforcement — and know it as a powerful way to encourage repeat behavior. Think no further than slot machines. Casinos have zeroed in on the gambling habits of their patrons through the use of smart cards rather than coins. Retailers can also now better know their customers through loyalty apps, which may also use data from Facebook profiles.

    “With apps you now can target specific customers and influence specific behaviors and keep track of all the results and understand the results,” Mr. Smylie said. “Because the check-level detail is now tied to a customer’s profile, we can understand what their purchasing behavior is, what their interests are and cross-reference that against their social media profiles and market to them more effectively and involve them at a deeper level with our brand.”

    Jitendra Gupta, an engineer and entrepreneur with a long background in customer-relations management software , said he started developing Punchh in 2010, when “social and mobile were coming together and we wanted to build a program for restaurants and local businesses to get to know their customers and bring them back.”

    The goal, he said, was to use social networks to drive word of mouth. If a visitor to the company’s Facebook page was referred there by a friend, the friend will be sent a notification saying, “Congrats, you just won an extra reward for referring your friend.”

    Mobile loyalty apps, Mr. Gupta explained, can also enable small businesses to run scratch-off sweepstakes programs or more involved games, along the lines of McDonald’s Monopoly stickers contests, long the province of Fortune 500 companies. Smartphone screens can also host engaging games — say, catching falling fruit or objects related to the business — and award a free menu item for reaching certain achievement levels. When children win, he said, the entire family may come in to redeem the reward.

    “Clearly, this is the best of times for loyalty programs,” said Mr. Bolden of the Boston Consulting Group, who recommended that small businesses “focus on the non-earn-and-burn aspects of the program.” He suggested that spas consider a separate waiting room for their app-identified best customers.

    “Or when the treatment is over, you hand the customer a glass of Champagne and strawberries,” he added. “If you’re an apparel retailer and you get in a new line from a new designer, invite the top 5 percent of your customers in first so they can see it before anyone else.” The point is that many effective rewards need not cost much to bestow.

    Moreover, smartphones that can pinpoint a user’s location may provide additional marketing opportunities to people who’ve downloaded loyalty apps. A mobile technology developed by Apple, iBeacon, allows businesses to know if a regular customer is near their storefront and ping them — or even greet them by name as they cross the threshold.

    For Dave & Buster’s, a food and drink establishment for adults built on games, “staying in the mind-set” of customers can be important, said Kevin Bachus, senior vice president for game and entertainment strategy. “We have to be in their decision set when they’re thinking of what to do tonight or we may miss out.”

    Part of the answer, he said, is mobile apps, but the challenge is figuring out timing and frequency of messages, and not to overdo it.

    “If you bombard them — say, when they’re on the way to their kid’s school — with a pop-up that says, ‘I notice you’re within a half mile of a Dave & Buster’s, come on in,’ that’s going to be aggravating,” he said. Better to ping New York Giants fans on Sunday, offering half-price beers to those wearing Giants blue.

    Professor Urminsky of the University of Chicago said a strategy built on mobile apps to reward loyalty — in essence, “a loyalty platform rather than an isolated loyalty program” — opened new possibilities for small businesses. “If it’s used wisely,” he said, “I think it will be a game changer.”

     

    http://www.nytimes.com/2015/01/29/business/smallbusiness/using-smartphones-and-apps-to-enhance-small-business-loyalty-programs.html?_r=2

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