Punchh Helps Schlotzsky's Develop and Launch Lotz4Me(TM) Mobile Loyalty and Referrals App
More Than 60,000 Downloads in 3 Weeks and Ranks #4 Amongst Top Restaurant Brands in iTunes App Store
SUNNYVALE, CA, Jul 01, 2014 (Marketwired via COMTEX) -- Punchh, a brand-centric mobile guest relationship management platform for restaurants, has helped Schlotzsky's create and launch Lotz4Me(TM), a branded smartphone app for the 350-unit sandwich chain. The Lotz4Me(TM) app makes it fun and easy for Schlotzsky's guests to earn rewards for their purchases, share their feedback and experiences via social media, participate in surveys, get special offers, and receive exclusive insider news. Using Punchh's patent-pending technology for tracking referrals, the Lotz4Me(TM) app introduced industry-first features to reward Schlotzsky's guests for referring their Facebook friends who download the app and make a purchase at Schlotzsky's. Launched on June 2nd with a million sandwich giveaway, Lotz4Me(TM) also enables Schlotzsky's guests to like or follow the restaurant brand on social media channels.
Punchh creates 'Starbucks'-like branded mobile apps for restaurants that consumers can use to earn rewards for their visits, refer friends, respond to surveys, interact with the brand's social media channels, play games, post online reviews in real-time and best of all, redeem rewards from within the app. Restaurant operators can use Punchh's cloud-based, POS-integrated mobile CRM platform to engage guests on their smartphones to boost incremental sales, repeat traffic, word of mouth, and get new customers. The Punchh platform gives operators a complete picture of their guests including who they are, what orders they are placing, which of their friends they are referring to the restaurants, what reviews they're posting, their survey responses, and offers they are redeeming. Through Punchh's segmentation capability, restaurants can tailor offers to each guest's established preferences, and behavior including order history.
"We're excited to partner with a premier brand like Schlotzsky's for their mobile initiative. With Lotz4Me(TM), Schlotzsky's will be able to engage its guests in real-time and understand more about them than ever before," said Jitendra Gupta, Founder and CEO of Punchh. "Lotz4Me(TM) has ranked #4 in the iTunes App Store ahead of premier restaurant brands such as Papa John's, Panera Bread and Chipotle."
"The Lotz4Me(TM) app is a game changer because it drives online and in-restaurant engagement and introduces Schlotzsky's to new guests via the referral technology," said Kelly Roddy, president of Schlotzsky's. "We hope to grow sales, boost our online presence and appeal to younger guests with this app. With over 60,000 downloads in just three weeks, we are sure we made the right decision in tapping Punchh to help us make Lotz4Me(TM) a Lotz Better guest rewards program."
About Punchh Punchh is a mobile CRM platform for restaurants, which includes branded mobile apps for consumer engagement, big data customer analytics and integration with POS, social media and other third-party systems. Headquartered in Sunnyvale, California, Punchh's patent-pending technology operates in stores under a variety of premier brands. Punchh's platform helps restaurants engage their consumers and increase same-store sales, repeat rates, online reviews, new customer referrals and marketing campaign performance. For more information, please visit www.punchh.com .
About Schlotzsky's Since 1971, Schlotzsky's has been the home of The Original(R) oven-baked sandwich. The menu has evolved with customers' tastes to include the highest quality sandwiches, pizzas, flatbreads, salads, and soups available today. With more than 350 locations worldwide, Schlotzsky's is the fast-casual choice for a quick, healthful, and fresh dining experience. Schlotzsky's is enjoyed around the world, with restaurants in 36 states along with locations in Azerbaijan and Turkey. Schlotzsky's is owned by FOCUS Brands Inc.(R), the franchisor and operator of more than 4,000 Carvel(R), Cinnabon(R), Schlotzsky's(R), Moe's Southwest Grill(R), Auntie Anne's(R) Pretzels, McAlister's Deli(R) locations and the franchisor of Seattle's Best Coffee(R) on certain military bases and in international markets. For more information, visit www.schlotzskys.com .