QSR International selects Punchh's mobile CRM suite
Punchh announced it has been selected by QSR International to provide its mobile CRM suite throughout the 145-unit, multi-brand enterprise. According to a news release, QSR International operates in 15 countries throughout Latin America and the Caribbean.
The partnership marks Punchh's first international deployment. QSR International's brands include Cinnabon, KFC, Quiznos, Smashburger and Teriyaki Experience.
The Punchh-developed mobile app will be offered in Spanish, starting with 60 units, in Q2 2014.
"This partnership marks our first international endeavor, and the chance to work with a deeply experienced master franchise developer," Jitendra Gupta, founder and CEO of Punchh, said in the release. "QSR International has an exceptional record of developing and operating quick-service restaurant brands throughout Latin America and the Caribbean, but now it will use Punchh's mobile CRM technology to engage customers on their mobile devices. Our goal is to help them drive solid increases in same-store sales and profitability."
Punchh's brand-specific mobile apps allow brands to engage customers in and out of the store with loyalty programs, reviews, referrals, ordering, gift cards, payments, games and surveys. Punchh's cloud-based platform integrates with a restaurant's POS system to track detailed customer purchasing data and brand-relevant social media activity. Using customers' individual preferences, purchasing history, and demographic data, operators can tailor offers to patrons.
QSR President Richard Eisenberg said Punchh's platform is an integral component of his plans for QSR to expand rapidly throughout Latin America and the Caribbean.
"In our markets, mobile device use is skyrocketing, and that presents a significant opportunity for us to engage our customers," Eisenberg said. "We're excited to tap the potential of the Punchh platform to increase same-store sales and profitability."
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